Resources Library by ANA

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Bartram

September 1, 1998

Attribute life cycle analysis

Marketing research does promote product and service innovation. The key is development of tools and techniques that direct managers to the ‘source’ of emerging customer needs and wants - the kinds of needs and wants that if fulfilled have...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: D. Randall Brandt, Joachim Scharioth

Company: Burke, Inc.

September 1, 1998

Customer satisfaction research

All over the world, customer satisfaction has been recognised as an important subject to increase customer loyalty and retention. In each country or culture with freedom of decision customer satisfaction is closely connected with customer loyalty and...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Christian Hothum, Susanne Spintig

September 1, 1998

Designing market research studies

In this chapter, we examine how market researchers set about designing market research studies. Market researchers will rarely be able to pursue their ideal’ design, so it is a process of compromise. Decisions have to be made about what degree...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: David Smith

September 1, 1998

Summary of the ESOMAR guideline on interviewing minors

A considerable amount of market research is carried out among minors (respondents aged under 18 years) for both commercial and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: ESOMAR B.V.

September 1, 1998

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Ruth McNeil

September 1, 1998

International Internet monitoring research

The Internet is playing a more important role now than it has played years ago and will be the most important information and communication tool in the near future - but it looks as a non-structured information chaos. The challenge of our research...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Volker Kruse, Eddy Meyer-Rochow

September 1, 1998

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: John A. Samuels

August 1, 1998

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Heather Piper, Bill Blyth

August 1, 1998